Reverse Analysis

The Reverse Analysis tool lets you reverse engineer the top 10 results for any keyword and compare key on-page metrics.

To view all the results, ensure you scroll horizontally and vertically.

Below are the metrics explained in brief -

Position - Your current organic ranking on Google for the target keyword.

Keyword in URL - Looks for the target keyword in the URL

Keyword in Title - Looks for the target keyword and other related keywords in the meta title.

Keyword in Description - Looks for the target keyword in the meta description.

H1 Tags - Looks for how many H1 tags are being used in the webpage.

H2 Tags - Looks for how many H2 tags are being used in the webpage.

H3 Tags - Looks for how many H3 tags are being used in the webpage.

Internal Links - Looks for how many internal links are being used in the webpage.

External Links - Looks for how many external links are being used in the webpage.

Number of Images - Looks for how many images are being used in the webpage.

Title Length - Looks for the length of the meta title.

Description Length - Looks for the length of the meta description.

Word Count - Looks for number of words used in the content of the webpage.

Readability - Looks for the readability score for the content in the webpage.

Title / Content Consistency - Give you a score of 0 - 1 on how consistent is the title with the content.

Load Time - Looks at the speed of loading the webpage

Onpage Score - Scores you on a scale of 1 - 100 based on various technical onpage aspects.

Content to Page Size - Looks for the size of content with respect to the size of the page. Higher the ratio, better it is.

High Loading Time - Yes / No - Tells you if your webpage has a high loading time or no.

Broken Resources - Yes / No - Tells you if your webpage has broken resources (scripts, images, css etc)

Missing Image Alt - Yes / No - Tells you if your webpage has images without the alt tag.

Missing Image Title - Yes / No - Tells you if your webpage has images without the title tag.

Title too Long - Yes / No - Tells you if your meta title is too long.

Low Content Rate - Yes / No - Tells you if the content on the page is too less.

Once you make updates to your content based on these suggestions, you can run another Reverse Analysis to compare.